How to Choose a Jewelry Store: Everything You Need to Know
Finding the right store for buying luxury jewelry requires knowing your options. Here is everything you need to know about how to choose a jewelry store.
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Jewelry has been an important part of culture through the centuries, dating as far back as 120,000 years ago. Ancient civilizations shaped much of the jewelry culture known today. Necklaces and other adornments made from shells, clay beads, carved stones, and even bones have been discovered all over the world.
Today, the average American woman may own over $7,000 in jewelry alone. Some of these jewelry items may have been gifts over the years. But trends show that modern women are becoming more dependent and buying jewelry for themselves.
It is important to choose a jewelry store that offers the types of jewelry you want and provides a good customer service experience. With so many jewelry store options to choose from, picking the right jewelry store is just as significant as the jewelry pieces themselves.
Keep reading below to discover more about how to choose a jewelry store to meet your needs.
Define What Types of Jewelry You Want
Since there are so many styles and types of jewelry to choose from, you don't want to go around blindly searching and not being able to find what you're really looking for. For example, don't just type in earrings if you're searching for a specific type of earring.
You want to narrow your search down as much as possible, especially when searching for a jewelry store website. If you want a pair of 14k gold sterling silver earrings in a hoop design, use these search terms as parameters.
The more specific you are, the easier it will be to find what you want whether you are at an in-person store or online.
Always Read Online Customer Reviews
One of the best ways to choose a jewelry store is by reading online customer reviews of the jewelry stores. A reputable jewelry store will make their reviews known, even on their jewelry store website.
Customer reviews are a powerful tool that can speak volumes for a business's reputation. 78% of people trust online reviews just as much as they would a referral from a family member or trusted friend.
A customer review is a firsthand testament to denote a jewelry store of quality and credibility. It will show you a jewelry store that others have already done business with and vetted for you. So, you can rest assured that it is reliable and trustworthy.
Ask Friends and Family for Jewelry Store Referrals
Outside of customer reviews, using the old-fashioned method of asking close friends and family for jewelry store referrals can also help you choose a jewelry store with a great reputation. What better way to find an honest and trustworthy place to do business with than one recommended by someone you know personally?
Word-of-mouth referrals are how a lot of smaller and more independent jewelry stores get the majority of their business. They rely on their excellent customer service experience to get the word out for them about all of the good aspects of their jewelry store business.
Even when shopping on online jewelry store websites, customers who have had a good experience will share this information with others they know.
Comparing Jewelry Prices is a Must
All jewelry stores are not created equal. Some may resort to increasing their prices far beyond the actual value of the jewelry price itself to cover manufacturing, distribution, advertising, and overhead costs.
This means you may be paying more for a piece of jewelry that exceeds its actual worth. You think you're paying for value and quality when in reality you're paying for markups.
Choose a jewelry store that is upfront with you about its manufacturing process and costs. You want to know that these costs are not being passed down to you in the process. This way you can be assured that you're only paying for the jewelry value and nothing beyond that.
If there's a certain piece you have your eye on, comparing jewelry prices online will let you know if you're really getting the best deal possible.
Avoid Gimmicky Jewelry Store Websites
Just like you need to be cautious about a jewelry store overcharging, you should be wary about jewelry stores that offer items that have their prices too low.
Jewelry stores that have prices too good to be true may look ideal on the surface, but in reality, the item you see online may not be the same one you receive. This could be the result of a bait and switch tactic, showing you a quality product and not delivering on it.
These jewelry store websites may also offer bargain or discounted prices but the quality of their items will be severely lacking as a result.
Ensure the Jewelry Store Has a Wide Variety of Items
Every woman's style is different and unique, so why should you settle for a one-size-fits-all approach? When you choose a jewelry store, you should find one that has a variety of styles and designs to choose from.
This will give you the freedom to find the best jewelry items to represent your personal brand and style. You'll also be able to find beautiful and distinct coordinating sets and different accessories you can mix and match together to create different looks.
You can find jewelry to fit an array of occasions while still staying within your jewelry budget. Creating everyday styles and special event looks is the key to developing a versatile jewelry and accessories collection.
Choose a Jewelry Store That Stands by Its Products
When you buy jewelry, whether it is in-store or online, you want to know that it will maintain its look and function. Jewelry is an investment in your personal brand and elevates your appearance, as well as your mood. Your jewelry should be sturdy and high-quality to stand up to everyday wear.
When you choose a jewelry store, they should stand by the quality of their products. All of their jewelry should be made to last and withstand the test of time. If there is any issue within a 30-day return period, they should offer a refund or a replacement to make it right.
Establishing a good customer and business relationship should be the first priority for a jewelry store and standing by its products is a close second.
Roma Designer Jewelry: Quality and Affordable Jewelry Styles
When you choose a jewelry store, you want a great customer experience with a variety of quality items to choose from. You also want affordability and craftsmanship. It may sound impossible, but it really is possible to find exactly what you want, if you know where to look.
That's why you need Roma Designer Jewelry. At Roma, we take pride in offering you the best quality jewelry at the best possible price, with no middleman markups. You can find luxurious-looking jewelry collections without the high price tag to match.
Find more beautiful designer and artisan jewelry on our website today.