ROMA DESIGNER JEWELRY
Like the ancient inhabitants of Roma, the "Eternal City" that is our namesake, we have spent years scouring the globe to secure the finest materials, designers, and craftsmen to bring you timeless and premium-quality jewelry at a fraction of the price.
We believe premium-quality jewelry should be
within the reach of the masses, not just the privileged few.
Our approach to fair and common-sense prices for premium quality jewelry
has everyone in the jewelry industry talking...
Kathy Ireland interviews Roma's founders discussing the jewelry industry and where how Roma is positioned in the market.
Traditional jewelry brands have a standard markup of 10-20 times their cost
in order to cover layers of middlemen, pricey retail and distribution locations,
massive advertising budgets, and bloated branding.
We sell directly to you
online and in select boutique locations in the United States.
With low overhead and our direct manufacturing capacity we can make
higher quality jewelry than most retail stores offer
and still sell it for a fraction of the price.
Milan, Paris, Tokyo, Israel, Bali & more...
Most of today's "designer jewelry" rolls off of Chinese assembly lines.
We've spent years cultivating relationships with multi-generational
jeweler families in the most respected fashion centers in the world.
LAYING THE FOUNDATION
David and Becky Callister grew up in America’s Northwest, but have spent much of their adult lives pursuing business and adventure around the globe.
From his earliest years, David was intrigued by the work of skilled artisans. At age 12 he began working in the family business, which taught him the values of craftsmanship and skilled labor, and where he honed his own skills in the working of wood, masonry, and metal.
In his teens, he was schooled in the use of precious metals and their application to jewelry. This is where his appreciation of fine jewelry craftsmanship began.
Becky’s interest in the fashion industry started when, as a young girl, she showed remarkable skill as a talented designer and seamstress. Her mother taught her the value of quality materials and showed her how proper techniques would strengthen designs and how certain materials would lend themselves to desired applications. She became an eager student of style and fashion, later studying fashion design in college.
RECOGNIZING THE NEED FOR CHANGE
While searching out unique jewelry pieces by which to remember their travels, David and Becky became aware of how pedestrian the retail jewelry industry in the United States had become.
Attention to detail and quality was lost as most jewelry was being mass-produced, while true craftsmanship was pushed to the periphery of the fashion jewelry market.
There was a need for better design, better craftsmanship, quality, and value.
With this charge in mind, the Callisters set out on the first of many pilgrimages to one of the world's top silver design centers, Taxco, Mexico. David found connection and inspiration among the multi-generational metal artisans, and Becky among the authentic fashion designers tucked away into this hidden gem.
Relationships were forged with families that had been skilled silversmiths for generations, and these early collaborations sparked the interest of jewelry lovers throughout the United States as they brought fresh new creations into a market hungry for genuine craftsmanship and artistry.
EXPANDING THE REACH
Roma's worldwide reach (27 countries and counting) in sourcing, manufacturing, and design is a direct result of the Callister's decades of expansive world travels and the relationships they have built with the finest design houses, artisans and jewelry-manufacturing families around the globe.
As demand for their handcrafted creations grew, David and Becky sought out like-minded artists from across the world.
Over the years, they found them in Italy, Bali, Poland, Tokyo, Israel, Brazil, and many other locations around the world.
Today, Roma Designer Jewelry has become synonymous with unique and exclusive designs, quality material and craftsmanship, and the best value for "real" jewelry in the industry.